ABOUT ME
I am motivated by solving problems using data and designing solutions with people in mind. I have a unique perspective on product building as a University of Washington graduate with a BS in psychology. Through my course work in human cognition, I am able to understand the underlying fundamental processes that control our behaviors. Paired with my information technology and data science minors I am skilled at predicting and analyzing human behavior as they interact with technology and information.
I am a builder, building customer-centered products as a Technical Product Manager. I have honed my ability to take a consumer-first approach, ensuring that product development aligns closely with user needs and preferences through partner data. I work cross-functionally with departments across the company to successfully release products.
I am a dedicated and passionate designer with practical product-building experience. I worked on the product team at ICX Media as a UX designer. ICX is an audience analytics software company that video publishers and brands use to make more impactful, targeted, and relevant content.
I am a curious and adaptive researcher with professional analytics experience. I have worked at PSB insights for the past year as a market research intern while continuing my education full time. During my time I designed qualitative and quantitative research, analyzed complex data for brand trackers, and concept testing for Microsoft, Facebook, and Amazon. I enjoy the process of making stories out of data and being able to bring consumer insights to product and marketing teams.
I am a well-rounded student, with a blend of technical, psychology, and design skills. This includes programming in JavaScript, R, and Java, classes about humans and the way they think like neuropsychology and anthropology, and classes about how humans interact with technology through digital art/design and information foundation courses.
I’m a great teammate, collaborator, and force-multiplier. I’m was active in a variety of groups at the University of Washington that align with my passions and interests.
Women in STEM: It is important for me to help advocate and build a community for women in the stem field. As the Alumni and Networking Committee Head for the engineering sorority Phi Sigma Rho, I work to bring career opportunities and provide tools for professional growth within the sorority.
Accessibility: For several years, I have been dedicated to extending opportunities to those with disabilities. I am currently the VP of Outreach my college chapter of Special Olympics. I have created programs to build confidence in the members’ abilities, through teaching teamwork, building sports skills, and developing social networks.
Using information and solving problems in an impactful, human-centered way is what I want to do for my career.
Experience
Technical Product Manager – Cloud Platform WatchGuard Technologies
June 2022 – Current
WatchGuard Technologies, a global cybersecurity vendor, spearheaded initiatives to optimize product delivery and enhance company revenue streams.
Crafted Product Vision: Developed a comprehensive product vision and roadmap for WatchGuard’s Cloud Management Platform, explaining strategies for executive and sales teams, resulting in heightened organizational alignment.
Streamlined Development Processes: Led the development of internal frameworks, cutting new product integration time from three months to one month, enabling the team to focus on new efforts instead of repeatable tasks.
Cross-Functional Collaboration: Collaborated effectively with cross-functional teams, including other product managers, marketing, and UX designers, to integrate five new products into the cloud platform, and three pivotal platform features that significantly expanded company revenue and partner business.
Key Partnership Retention: Cultivated a strategic partner relationship valued at over $5 million to maintain customer partnership by meticulously analyzing partner pain points, articulating technical user stories, and negotiating internal timelines, fortifying WatchGuard's market position.
Data-Driven Decision Making Advocate: Championed data-driven decision-making methodologies by spearheading technical training sessions on user analytic collection and reporting for Product, Marketing, and Technical Documentation teams.
Strategic Metrics Reporting: Regularly reported on product health metrics to executives, driving internal projects to align with company Objectives and Key Results (OKRs).
PSB Insights, Market Research Analyst Intern
February 2020 - January 2022
PSB is a global market research and data analytics company, and part of WPP Group- the world’s largest advertising/marketing agency. I have worked at PSB for almost two years working half-time on the tech industry market research team while taking a full course load at UW. The role entails qual/quant survey design, data collection and statistical analysis, data visualization, and reporting.
Influential Design Contributions: Influenced product design decisions for Microsoft Teams by orchestrating a paired qualitative and quantitative research project to evaluate icon design options, enhancing user experience and brand perception.
Guided Decision Making: Influenced security procedures and customer support for Amazon’s cybersecurity team through meticulous customer perception research.
Strategic Market Messaging: Shaped market messaging and feature designs for Facebook products such as Messenger, Facebook Stories, and Instagram, leveraging brand tracking and concept test reports to optimize user engagement and retention strategies.
ICX Media, User Experience Design Intern
June 2019 - September 2019
ICX Media is a video analytics software company that mines data from 11M video creators and 300M consumers for global brands.
Customized Tracking Solutions: Designed a cross-platform tracking solution for Freethink, empowering content creators to analyze, test, and compare content performance seamlessly, improving platform usability and content effectiveness.
High-Fidelity Interaction Designs: Collaborated closely with Product Management teams to develop high-fidelity interaction designs using industry-leading tools such as Figma.
Usability Insights: Conducted a comprehensive click-through feature demo for a client, eliciting valuable usability insights to inform future design iterations and product enhancements.
Northern Virginia Women’s Center, Marketing Intern
May 2018 - June 2018
The Women’s Center is one of the nation’s largest and most prestigious counseling, support, and mental health teaching institutions.
Some of my work:
Developed marketing plans for public relations and event advertising.
Utilized networking and research to gain support from Fortune 500 companies for fundraiser events.
Coding Languages
Design Skills
Experience
Interest
Accessible Design
Cognitive Science
Womxn Empowerment
Statistics
Design Methods
Research Methods
Music | Singing | Guitar
Fashion